SUBMARINE ENTERTAINMENT
 
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FRESH DRESSED
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Completed - ENGLISH - Documentary - 82 minutes

Log Line

The history of hip-hop fashion from its birth in the South Bronx to its rise as a billion-dollar global industry, Fresh Dressed is supported by rich archival materials, in-depth interviews with individuals crucial to the evolution, and the outsider

Previous markets

  • Sundance 2015 (Debut)
  • Berlin EFM 2015 (Line up)
Full history

Year of production : 2014

Director(s) : Sacha JENKINS

Synopsis

With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born—Fresh—and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.

Production

Country(ies) : USA

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Festivals and Awards

Sundance Film Festival 2015 Documentary Premieres


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