Synopsis
Giorgio is a handsome guy, a charming rogue, a liar and an impenitent womanizer. His lies and cheating ways lose him both his house and his job. Desperately seeking a new job, he lands an interview for a job as a maintenance man for the offices of a fashion house. To get the job he flirts with Denis, the HR manager by pretending to be gay and once he is hired, he is forced to keep up the act. From that moment on, he leads a double life: by day, the effeminate Giorgy and by night, when he goes out with his friends, Giorgio the ladies’ man.
Not very savvy when it comes to manual labor, Giorgio commits one blunder after another, including spilling paint on the little dog Vogue, Vladimiro the designer’s pet and the fashion house’s mascot.
But through a series of fluky events, the colored pooch becomes the new “poster boy” for the fashion house’s latest advertising campaign, under the direction of Salvo and Oreste, thereby catapulting Giorgio to an unexpected rise in the company. His destiny mingles with that of Olga, the beautiful new Russian executive who has recently arrived in Rome, and the charming Massimo, Giorgio’s antagonist, the only heterosexual male in the office, who will stop at nothing to win the beautiful Olga. Olga, in fact, believes that Giorgio is gay. She often confides in him and goes do far as to ask him to pretend to be her boyfriend. But when her mother comes from Russia to visit her, an attraction is born between the Giorgio and Olga that they cannot act on: he is scared of losing his job and she, of falling love with a gay man. Massimo, not buying Giorgio’s act, will succeed in blowing his cover, but just as he is about to reveal all to Olga, Giorgio decides to “come out” as straight. He announces to everyone that he is not gay and that he loves Olga. She, furious about all the lies he has told her, fires him and refuses to even see him. At this point, Giorgio has no choice but to follow her to Russia to seek her forgiveness.