Completed - SPANISH - Second film - 84 minutes
Martín is a charismatic, brilliant and committed leader ... This is the central idea that will launch Martin Marchand’s political campaing. Martin’s advisers and creative team, meet at Martín´s country-house to restlessly design his profile. However, some of them have arrived to blow up the candidat
Year of production : 2016 Director(s) : Daniel HENDLER Writer(s) : Daniel HENDLER Cast : Diego DE PAULA, Ana KATZ, Matías SINGER, Alan SABBAGH, José Luis ARIAS, César TRONCOSO, Roberto SUÁREZ, Fernando AMARAL, Chiara HOURCADE, Verónica LLINÁS Producer(s) : Micaela SOLÉ (Cordón Films), Pablo UDENIO (HC FILMS)
At the age of 50, Martin Marchand is not satisfied with his status as an entrepreneur and decides to accept a political candidacy, betting on his technical control of the new trends in communication, and hollowed out slogans as "independence" or "transparency".Martin convenes a group of technicians and advisers to stay during a weekend at his country- house to design his profile as leader.However, some members of the team seem more interested in gathering information on Marchand´s bussiness than in the political campaign for which they were hired.A musician, a graphic designer, an agency coordinator, a media consultant, an executive operator, a personal assistant, and various advertising creatives, are all seemingly aligned in the project; but Martin struggles to find a reliable mirror on which to locate his image. Focusing on the audiovisual campaign rather than on his ideology, the team create Martin´s profile as if it were a fictional character; and under the logic of fiction, the candidate’s personal threads start to unfold.
Country(ies) : URUGUAY, ARGENTINA Start of shooting : March 2014
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